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Digital and Social Media Marketing

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Digital and Social Media Marketing

Digital and Social Media Marketing: Emerging Applications and Theoretical Development (Advances in Theory and Practice of Emerging Markets).

  • Focuses on issues and implications of digital and social media marketing for emerging markets
  • Highlights developing applications, theories and models being used in digital and social marketing
  • Examines how temporal and geographical reach can empower consumers to exert influence on brands, products and services

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